MadCat.

From creating market demand to driving lifetime value.

A young woman with long brown hair smiling, wearing a gray blazer, sitting at a table with a white background.

Senior growth strategy and hands-on execution for consumer businesses

Brand · Acquisition · Conversion · Retention · Customer Economics

Let's Talk
  • Seal or badge with a white scalloped border and the text '37.5%' in the center

    Revenue growth in one quarter.

    ElemindTech

  • White percentage discount of % inside a starburst shape with white border on a black background.

    Reduction in e-commerce CAC

    Madison Reed

  • White text displaying "31%" inside a white jagged border on a black background.

    Improvement in paid social CPA

    Sling TV

What I do

A laptop displaying dashboards and graphs related to data analytics or business metrics on a table, with a reflection visible on the table surface, in a room with a wooden door and a mirror in the background.

  • Full-funnel strategies that connect paid, owned, and earned media across DTC, subscription, retail, and omnichannel businesses. I build smart media mixes, optimize the user journey, and identify emerging platforms and growth opportunities.

  • I plan, buy, measure, and optimize across the full channel mix: paid social (Meta, TikTok), paid search, YouTube, TV, audio, influencer, affiliate, and direct mail. All tied to attribution modeling and the metrics that actually matter: CAC, ROAS, and LTV.

  • Need senior marketing leadership on a flexible basis? I step in as a fractional VP of Growth, interim CMO, or maternity/parental leave coverage. Managing teams, agencies, and budgets at the executive level without the full-time commitment. Engagements typically range from 3–12 months.

  • Sometimes you don't need a retainer; you need an answer fast. I step in for focused engagements: diagnosing a CAC spike, auditing a conversion rate drop, building a forecast model, planning a launch, or running a paid media test to validate a new channel before you commit budget.

  • I help marketing teams put AI to practical use, from analyzing performance and surfacing insights to automating workflows, improving creative development, and supporting better decisions.

    I also build AI-enabled playbooks that capture how teams think and work, turning their best marketing knowledge into repeatable systems.

    The goal: better decisions, faster learning, and more time focused on growth.

Let's Talk

FAQ

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  • I work on a retainer basis for ongoing fractional leadership, project-based engagements for defined scopes such as a Q4 growth plan or channel audit, and on-demand support for urgent or highly specific challenges.

    I also cover interim roles during maternity, parental, or medical leave. I take on a limited number of clients at a time to ensure deep focus and high-quality execution

  • I work best with DTC, retail, and subscription brands generating between $5M–$200M in revenue. Typically companies that have found product-market fit and are ready to scale, or established brands looking to improve efficiency across their existing spend.

  • Both. I’ve led in-housing transitions, managed agency relationships, and embedded directly with in-house teams. I adapt to the structure and level of support your business needs.

  • Paid social (Meta, TikTok, Pinterest), paid search (Google, PMax, Shopping, YouTube), UGC and influencer marketing, audio, and direct mail.

  • Typically within 1–2 weeks of our first conversation. If you have an urgent need such as a Q4 ramp, a launch, a performance crisis → Reach out directly and we'll figure out timing together.

  • Yes. This is one of the most common reasons brands reach out. If your CMO or someone on your growth team is going on leave and you need experienced interim coverage, I can step in quickly, get up to speed on the business fast, and keep momentum moving.

    Typical interim engagements run 3–9 months and include a smooth handoff at the end.

  • Absolutely. On-demand engagements are a big part of what I do. Whether you need a diagnosis, a forecast model, a channel test, or support around a specific campaign moment, I can scope a focused engagement without requiring a long-term commitment.

    Reach out and tell me what you’re dealing with.

  • I deliver everything within scope, but I don’t stop there. If I spot an opportunity, a gap, or a test worth running outside the original brief, I’ll bring it to you.

    My goal is your growth, not just completing a checklist.

  • I start with a deep dive into your business, including unit economics, current performance, and growth goals.

    From there, I build a clear plan with defined targets, execute directly or alongside your team, and report with full transparency.

    I'm proactive about bringing new ideas beyond the original scope.