MadCat.

Your paid media isn’t the problem.

Your growth system is.

A young woman with long brown hair smiling, wearing a gray blazer, sitting at a table with a white background.

I help consumer companies find the real growth constraint, not the symptom, and fix it.

37.5% revenue growth. One quarter. (Elemind, 2026)

Strategy and execution. One hire.

Let's Talk

“Flexible, committed, knowledgeable, and steady through everything - constantly bringing fresh ideas and raising the bar. One of my all-time favorite collaborators.”

— Jo McKinney, CMO, Elemind Tech

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ELEMIND TECH

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MADISON REED

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AMERICAN EXPRESS

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SLING TV

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TERTULIA

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WILD CHILD

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SIMMONS MATTRESS

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METHOD HOME PRODUCTS

~ ELEMIND TECH ~ MADISON REED ~ AMERICAN EXPRESS ~ SLING TV ~ TERTULIA ~ WILD CHILD ~ SIMMONS MATTRESS ~ METHOD HOME PRODUCTS

What I do

A laptop displaying dashboards and graphs related to data analytics or business metrics on a table, with a reflection visible on the table surface, in a room with a wooden door and a mirror in the background.

  • Full-funnel strategies that connect paid, owned, and earned media across DTC, subscription, retail, and omnichannel businesses. I build smart media mixes, optimize the user journey, and identify emerging platforms and growth opportunities.

  • I plan, buy, measure, and optimize across the full channel mix: paid social (Meta, TikTok), paid search, YouTube, TV, audio, influencer, affiliate, and direct mail. All tied to attribution modeling and the metrics that actually matter: CAC, ROAS, and LTV.

  • Need senior marketing leadership on a flexible basis? I step in as a fractional VP of Growth, interim CMO, or maternity/parental leave coverage. Managing teams, agencies, and budgets at the executive level without the full-time commitment. Engagements typically range from 3–12 months.

  • Sometimes you don't need a retainer; you need an answer fast. I step in for focused engagements: diagnosing a CAC spike, auditing a conversion rate drop, building a forecast model, planning a launch, or running a paid media test to validate a new channel before you commit budget.

  • Marketing orgs often lose their best thinking when a campaign ends or someone leaves. I use AI to capture how your team makes decisions and build it into AI enabled playbooks, workflows, and decision frameworks that make great marketing repeatable.

    I also build AI-enabled dashboards that pull live data directly from your platforms so you're optimizing from one source of truth, not a spreadsheet someone updates on Fridays.

    Good for teams that are AI-curious but don't know where to start.

Let's Talk
  • Seal or badge with a white scalloped border and the text '37.5%' in the center

    Revenue growth in one quarter.

    ElemindTech

  • White percentage discount of % inside a starburst shape with white border on a black background.

    Reduction in e-commerce CAC

    Madison Reed

  • White text displaying "31%" inside a white jagged border on a black background.

    Improvement in paid social CPA

    Sling TV

A process built for results

not just deliverables.

01

We set clear goals together: targets, stretch goals, and the metrics that matter. Every engagement starts with a shared definition of success.

Align

02

Before strategy comes understanding. I start with a deep dive into your business: unit economics, channel performance, competitive landscape, and growth blockers.

Diagnose

03

I develop the full strategy and execution plan, then get to work. I partner with your creative teams, UGC creators, and influencer partners to bring campaigns to life — and stay hands-on through execution and optimization, not just kickoff.

Build & Execute

04

I track performance against goals in real time, optimize continuously, and consistently bring forward ideas beyond the original scope. If there’s an opportunity you’re not seeing, I’ll find it and bring it to you. Growth doesn’t stop at the plan.

Measure, Optimize, Grow

“Every engagement is a collaboration. I work with your team, not around them.”

FAQ

Close-up of a vintage marquee light with round bulbs, mounted on a curved wooden structure, against a black background.

  • I work on a retainer basis for ongoing fractional leadership, project-based engagements for defined scopes such as a Q4 growth plan or channel audit, and on-demand support for urgent or highly specific challenges.

    I also cover interim roles during maternity, parental, or medical leave. I take on a limited number of clients at a time to ensure deep focus and high-quality execution

  • I work best with DTC, retail, and subscription brands generating between $5M–$200M in revenue. Typically companies that have found product-market fit and are ready to scale, or established brands looking to improve efficiency across their existing spend.

  • Both. I’ve led in-housing transitions, managed agency relationships, and embedded directly with in-house teams. I adapt to the structure and level of support your business needs.

  • Paid social (Meta, TikTok, Pinterest), paid search (Google, PMax, Shopping, YouTube), UGC and influencer marketing, audio, and direct mail.

  • Typically within 1–2 weeks of our first conversation. If you have an urgent need such as a Q4 ramp, a launch, a performance crisis → Reach out directly and we'll figure out timing together.

  • Yes. This is one of the most common reasons brands reach out. If your CMO or someone on your growth team is going on leave and you need experienced interim coverage, I can step in quickly, get up to speed on the business fast, and keep momentum moving.

    Typical interim engagements run 3–9 months and include a smooth handoff at the end.

  • Absolutely. On-demand engagements are a big part of what I do. Whether you need a diagnosis, a forecast model, a channel test, or support around a specific campaign moment, I can scope a focused engagement without requiring a long-term commitment.

    Reach out and tell me what you’re dealing with.

  • I deliver everything within scope, but I don’t stop there. If I spot an opportunity, a gap, or a test worth running outside the original brief, I’ll bring it to you.

    My goal is your growth, not just completing a checklist.

  • I start with a deep dive into your business, including unit economics, current performance, and growth goals.

    From there, I build a clear plan with defined targets, execute directly or alongside your team, and report with full transparency.

    I'm proactive about bringing new ideas beyond the original scope.